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Top 5 Reasons Why Realtors Should Hire a Real Estate Property Descriptions Writer

Updated: Oct 26, 2021

Books, photos, and coffee next to a woman writing

Real estate agents want to stand out from the crowd by offering unique, captivating property descriptions.

Unfortunately, there is an abundance of boring, sleep-inducing listings posted every day. You know, the ones that just totally miss the mark.

“This four-bedroom, three-bathroom home has a large yard and nice front porch.”

“Check out this 2,500 sq. ft. home with a two-car garage.”

“This two-story home features lots of new upgrades.”

These homes may eventually sell, but they probably won’t sell very quickly.

Buyers want more.

Little boy reading on a bed underneath a string of lights

They want to be taken on a mesmerizing adventure when reading your MLS description. Your home offers exclusive features, and they don’t want to miss out!

A professional MLS description writer knows how to paint a vivid picture with words, so the buyer can imagine what it would be like to live in your home.

You can make sure your listings are never boring again. Hiring a great real estate writer can help grow your business and increase your sales!

Check out a few more reasons why you should consider working with a real estate copywriter.

We can enhance your chance of selling the home quickly!

Real estate writers know how to use exquisitely descriptive words to create authentic yet captivating home descriptions. We know how to use cheerful adjectives without making the description sound cheesy.

Stone fireplace with gorgeous decor

Your buyers want to visualize the sunshine pouring into the den from the gleaming bay windows.

They want to imagine hearing the fire crackling as they sit by their gorgeous stone fireplace.

They want to almost smell the chocolate chip cookies baking in their new stainless-steel stove.

They want to feel the absolute magic that your home offers.

We also know where to strategically place power words, so the buyer is inspired to contact you immediately.

Quiet, family, safe, genuine, authentic, serene, superior, unique, relaxing, blissful, missing out- These are a few of the words that your potential buyers want to see. These words turn simple facts into feelings, which turns your listing into a sale!

When you combine descriptive adjectives, riveting power words, accurate information, impeccable spelling and grammar, and sensitivity towards the buyer, the result is a charming property description that most buyers just can’t resist.

Selling homes is your area of expertise, but writing is ours.

A great real estate agent is a pro when it comes to selling.

House keys in a person's hand

You know how to listen to your buyers and meet their needs. You care about them, and you know how to show them. You can rock a private home tour like nobody’s business.

But you may not be great at writing property listing descriptions, and that’s okay.

This is where a professional copywriter can step in and save the day!

We know how to make the writing about your clients. Not about us, and not about you. Solely about them. Your potential buyers what to know, “What’s in it for me?” and we know how to show them.

We also know grammar and spelling. Did you know that 43.4% of 1,291 people who were surveyed said they were much less inclined to tour a home if the listing had spelling mistakes or grammatical errors?

Stamped letters

When you hire a great real estate listing copywriter, you won’t have to worry about being included in that statistic because your descriptions will be beautiful and error-free.

Hiring a writer puts the writing back into the hands of an expert. You don’t want to go another day without one on your team.

We can help you rise above the competition.

On average, home buyers search for a new home for about three weeks before ever contacting an agent. You can work towards decreasing that time by getting help writing your real estate listing descriptions.

Your copywriting paints a picture of who you are as a seller. You don’t want to be “Boring Billy” or “Ordinary Olivia” when it comes to your listings. You want to rise above the competition!

A good copywriter will turn boring into fab. Mundane into exhilarating. Plain facts into positive emotions.

Little boy laughing as he runs through a sprinkler

We help build your brand by making sure you post only the BEST content. Never settle for less when an experienced copywriter can provide you with the phenomenal real estate descriptions you need!

We can save you time and unnecessary stress.

Do you spend hours trying to string words together to form engaging property listings?

Or do you just not have the time, and you find yourself typing a quick description and hoping for the best?

Do you spend too much time looking up the difference in “your, you’re, there, their, they’re, sell, and sale?” Are you unsure when sentences need commas, semicolons, or colons?

If so, the struggle doesn’t have to last a second longer.

Hourglass in front of a white brick wall

Time is money. Spend those extra hours booking appointments, responding to phone calls, and showing homes. Using a reliable real estate copywriting service can help you save money by freeing up much of your valuable time!

You can’t afford not to work with a real estate property description writer.

In 2020, 97% of homebuyers used the internet in their home search. NINETY-SEVEN. Because of this, your real estate copywriting is truly your first impression. And we all know you can’t “redo” a first impression.

Your property descriptions directly reflect who you are as a seller, and they show the buyer what you can offer them.

If they aren’t impressed with your depiction of the home, they will spend less time on the listing and eventually click to another website.

Simple room decor

Also, due to COVID-19, online real estate listings are more important today than ever before. Because of social distancing, more people are canceling walkthroughs and relying solely on the internet.

It is imperative that you post only stunning property descriptions. You just can’t afford to take chances with your online listings. Make sure they are dazzling and rock-solid by working with a real estate description writer!

Final Thoughts

If you’re struggling with how to write a good property description, hiring a real estate copywriter may be the answer you’re looking for.

The most successful agents hire professional writers instead of trying to write their own listing descriptions. Writing listing descriptions that sell is second nature to us.

Two women signing papers

For a couple real estate copywriting examples, click here.

We are excited to help you with your real estate copywriting needs! If you have questions or would like to discuss our services, fill out our contact form.

Getting great real estate copywriting online just got easier- Let Young Property Copy provide the accurate, captivating property descriptions that you need.

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