Why All Real Estate Agents Need a Blog: Top 6 Reasons
If you are a real estate agent and you don’t already have a blog, you need to start one, like yesterday!
Did you know that 69% of agents have a website where they post property listings, bios, links to their firm’s website, and other information? But a significantly lower number of agents have blogs.
Unfortunately, many agents just don’t utilize their online space for blogging.
But… If you want to stand out in 21st century real estate marketing, you need to consider including a “blog” section on your website. Check out a few reasons why blogging is so important for real estate agents.
Shows you are a credible source
If you are looking for important information or answers to your questions, who do you turn to? Is it someone you know and trust, or is it a stranger on the street?
It’s a trustworthy friend, right?
The same principle applies to your clients. They want to get their information from a reliable, knowledgeable friend who happens to be their real estate agent.
They want to know that they can trust you, and a blog helps confirm that for them. It showcases your expertise, and it demonstrates that you truly care about their needs.
Tips for buying… How to prepare your home for selling… The best things to do in the city this winter… Whatever information they need, you’ve got them covered!
Attracts more visitors to your website
Blogging is here to stay, and, in today’s world, it is necessary to increase traffic to your website.
When you post fresh, new content, Google notices.
So, guess what they do? They move your website up in their rankings! When they move you up, clients get to your website more easily, quickly, and efficiently.
And now, because more people have been attracted to your website, more real estate leads will be generated.
More leads=More deals. Which is really your goal in the first place, right?
Blogging is a vital real estate marketing tool that you need to have in your toolkit in today’s world!
Helps you rise above the competition
I’ve got a mind-boggling statistic for you: Only 11% of real estate agents have a blog! When I saw this number, I could hardly believe it.
Agents don’t blog for a few different reasons. Perhaps it sounds like too much work, or they’re intimidated by writing. Some don’t have the extra time, or maybe they just aren’t aware of the great benefits of having a high-quality real estate blog.
Whatever the reason, 89 out of 100 agents aren’t taking advantage of this wonderful marketing opportunity.
This is your chance to stand out from the crowd and rise above your competition. Clients will be so impressed when they notice that you are one of only a handful of realtors to share fresh, relevant blog posts on a regular basis. It’s your time to shine!
Introduces you to new clients and helps you maintain past clients
Did you know buyers spend around three weeks looking for a home before ever contacting a real estate agent? That’s a lot of time online (potentially looking at your website)!
These clients need to hear your voice before actually HEARING your voice. Blogging is a fantastic way to introduce yourself to your new clients long before you ever meet them.
And let’s not forget about your wonderful past clients. They still need and want reliable information from you.
Blogs about the following topics are great for current homeowners: landscaping ideas, home maintenance tips, refinancing your home, and fun local event blogs posts.
Blogging is a great way to engage your past and future clients, and it really shows them you are approachable, knowledgeable, professional, and trustworthy.
It’s a great tool for social media marketing
Do you ever feel “stuck” when it comes to social media marketing?
You probably already post your property listings and maybe even real estate ads. But what if you could offer your followers so much more?
Supplying your followers with a constant stream of relevant and unique blog content can really be a game changer in the real estate world.
It can increase your number of followers, shares, and interactions. Which, in turn, can nurture even more leads.
This goes back to the “trust” issue. People want to be able to trust those whom they follow on social media. Sharing informative, interesting blog content shows them you want to pass along your valuable knowledge. After all, you are genuine, well-informed, and are a true asset to their lives!
A well-written blog post is a gift that keeps on giving
Have you ever purchased a real estate advertisement? Maybe you bought a Google ad, radio spot, or billboard ad. Pretty expensive, right? And, once the allotted ad time was up, the ad vanished. Bummer.
Thankfully, blogs are not like that! Once they are posted, they are here to stay. One single blog post has the potential to generate real estate leads for years to come.
The more blog posts you share, the more your blog grows. The more your blog grows, the more your business thrives.
And the best part: Your blog will never expire or be canceled like traditional ads. Blogging is a cost-effective way to advertise and really sell yourself to your client base. You just can’t beat it!
Final Thoughts
Blogging is a great way for real estate agents to stay relevant in today’s market. There are so many reasons why you should be taking advantage of this awesome marketing strategy and zero reasons why you shouldn’t.
If you’re feeling overwhelmed at the thought of becoming a real estate blogger, don’t! There is no reason why you should have to do all the work yourself.
Let Young Property Copy help create the dazzling blog posts you need for your website. We work daily creating unique, fascinating blog posts for real estate agents across the country. We can help you, too!
Fill out the contact form if you have any questions or if you’d like to place an order for a blog. We can’t wait to hear from you.